Art and copy. Together from the start.

AVO is a classic art-and-copy partnership where strategy and design evolve together, from first idea through market activation.

Who We Are

AVO operates as a small, focused creative core that collaborates with the right partners and leverages technology to deliver work at the capability level of much larger agencies, without the layers that distance teams from the work itself.

Decisions stay close to the source. Campaigns hang together and consistently feel like the brand. Art and copy evolve together under shared responsibility for outcomes.

We're not a traditional agency with departments and hierarchies. We're a partnership, working directly with you to bring your brand to life.

Who We Are

The Partners

Elaine Petitgout-Brice

Copywriter & Marketing Strategist

  • • Strategy, messaging, SEO, brand architecture
  • • Specializes in translating complex ideas into clear, scalable narratives
  • • Focus: Brand strategy, messaging systems, SEO architecture, AI-assisted copywriting

Naphtali Rodriguez

Artist & Creative Director

  • • Visual identity, packaging systems, art direction
  • • Blends art history, pop culture, tastemaking into brand systems
  • • Focus: Disciplined thought to aesthetics, every visual choice earns its place

Both founders share background at MediaJel, a cannabis programmatic advertising platform, giving AVO deep expertise in compliant, regulated marketing.

Give Them The Pickle

Give Them The Pickle

In the 1980s, restaurateur Bob Farrell turned a customer complaint about being charged for an extra pickle into a lesson every business school still teaches: If a customer asks for an extra pickle, just give them the pickle.

Bob's 25-cent pickle became a 40-year business principle and the backbone of AVO's creative philosophy.

What it means for AVO:

  • • Generosity costs less than penny-pinching
  • • Going the extra mile to get to the good stuff
  • • Caring about the work isn't an add-on
  • • No nickel-and-diming

The Emerald Method

Our proprietary process turns chaos into magic. Emeralds are valued for their character: inclusions are not flaws but qualities that give depth and identity. We design brands the same way.

1

Chaos

Every brand begins in chaos: ideas, ambitions, instincts competing for attention. AVO listens carefully and surfaces the ideas that carry emotional weight.

2

Process

Strategy, systems, and story bring focus so decisions can be made with intention. Process gives energy structure.

3

Magic

When design and language come together, the brand feels coherent, recognizable, and alive. Magic happens when the brand has a clear sense of self.

Our Sweet Spot

Legacy Brand Modernization

Respecting history while building for today (Cheech & Chong, Jones Soda)

Packaging Systems That Scale

Award-winning work that holds up across formats (Snow Monkey, Jones)

Mission-Driven Storytelling

Brands with emotional weight and purpose (40 Tons, Cromarty)

Regulated Industry Expertise

Cannabis & CBD compliance + performance marketing

Content Marketing at Scale

SEO-driven authority building with AI assistance (MediaJel, Terrapin)

Brand-Led Product Innovation

Using brand strategy to guide new product decisions (Jones Soda)

Brine for the Win

The work speaks for itself, and it keeps speaking. Snow Monkey earned gold and silver RTD design awards in year one. Jones Soda expanded across 6+ product lines with a brand system built to hold. Our client relationships run 4+ years deep on average, because brands that trust the process stick around for the long game.

Let's work together.

Partner with a focused creative core that moves fast, thinks deeply, and delivers work that lasts.

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