Process:

Working hand-in-hand with the founder, we rooted out the essential messaging of her brand that would resonate with Asian Americans at first, and then translate seamlessly into international markets. In a noisy industry like hemp and cbd, our strategy was to curate a distinctive look that feels both familiar and modern to american asians. Dense with symbolism and meaning in asian cultures, our visual branding language uses craft paper textures, deep reds, and iconic elephants to tell our story of spiritual enlightenment and our journey up the mountain.